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How to Make Your Online Casino Site Rank High on Google

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If you want to attract visitors to your online casino site, you must have a good understanding of how to make it rank high on Google. There are various ways you can do this. These methods include Keywords, Search terms, and Related terms. These are all essential for your website’s success. Here are a few tips to help you with this. Once you have a clear idea of what your target audience is searching for, you can start writing your copy.


With advances in technology and connectivity, online casinos have been gaining in popularity. The gambling industry has greatly benefited from these developments. Online casinos provide the same odds as traditional brick and mortar casinos. To play the games at online casinos, you must understand your local laws. The odds are the same whether you are playing with real money or play for fun.

Search terms

An extensive study by Bojoko, a search term research firm, shows that search terms related to online casinos increased by 31% over three months. In particular, the search volume for new online casinos spiked by 50% between March and April. Moreover, search terms related to sports betting spiked on April 4 when the Virtual Grand National took place and on Valentine’s Day. The research also examines the trends month-over-month in online casino search volume.

In order to attract more visitors to your site, consider choosing the right online casino search terms. Although there are many variations of these keywords, it is advisable to focus on those that offer a higher return on investment. Also, remember that search terms related to online casinos are constantly evolving. These changes include the iGaming industry’s laws and consumer preferences. Hence, the terms that used to bring in high revenues for your casino site may be less profitable today.

Related terms

Whether you play in a land-based casino or online casino, it is imperative to understand and be familiar with the terms and phrases that are used to describe various aspects of the games. These terms will help you make sense of the rules and information in the games. Here are some examples. The term house edge is an indication of an advantage the house has over players. Casinos also make money by charging players commissions when they win. Other terms related to gambling include “washing cards” and “wire joints”, which are corrupt gaming establishments that use rigged tables and magnetized dice to cheat players.

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